Dancehall music vibrates through the streets and clubs worldwide, but its foundation run deep in Jamaica. From the early days of sound systems to the modern digital era, Dancehall has always been about the riddim. The rhythm is king, and producers are the lords of crafting these infectious grooves that get everyone moving. Pioneers like King Tub

When you take a taste o' rum, you ain't just savorin' somethin' sweet and spicy/strong/bold. You be tastin' history itself. Way back when, in the days of yore, rum was made like water down here in the islands/caribbean/tropics. Dis here ain't no ordinary booze. It's a legacy/tradition/story passed down from grandaddy to grandchild, told 'round camp